Kreativa metoder för att påverka en befolkning (Creative methods to influence a population)

Index presents, as a part of the public program for LIBERATION RADIO, Kreativa metoder för att påverka en befolkning (Creative methods to influence a population), a presentation by Carl Johan Erikson and Björn Larsson.

During the period 7/11 2022 – 8/1 2023, Försvarmakten (the Swedish Armed Forces) carried out the advertising campaign Dina styrkor gör oss starkare in Sweden. The target group was young women and the campaign was very prominent in public space during the period.

At Index the duo will do a performative reading and analysis of the pitch-material from the ad agency connected this specific advertising campaign. The conceptual methods of the artists have been to document the campaign in public space and, using the principle of public access in Sweden, try to understand and at the same time problematize a complex contemporary era.

This presentation is part of Carl Johan Erikson and Björn Larsson’s joint and long-standing project Vägra Döda, which explores existential issues linked to military service and the relationship between state and individual.